In 1973, Eunice Johnson, the founder of Ebony and Jet, noticed a problem: Black women had to mix their own foundation in order to find a color that matched their skin. To tackle the problem, Johnson launched Fashion Fair, the first national cosmetics company that focused entirely on Black women. The brand triggered a renaissance in style among Black women and the global cosmetics industry took notice. Now, Fashion Fair is staging its comeback as a Black-owned business in a new era defined by massive cultural shifts and increased competition. This film follows current Fashion Fair CEO Desiree Rogers and President Cheryl Mayberry McKissack as they chart a path as Black women entrepreneurs at the helm of a revived, iconic brand.
![](https://api.venture.land/wp-content/uploads/2023/01/vlcsnap-2023-01-31-13h04m25s149-e1675199350879.jpg)
![](https://api.venture.land/wp-content/uploads/2023/01/vlcsnap-2023-01-31-13h03m51s835-e1675199366251.jpg)
![](https://api.venture.land/wp-content/uploads/2023/01/vlcsnap-2023-01-31-13h03m49s737-e1675199385760.jpg)
![](https://api.venture.land/wp-content/uploads/2023/01/vlcsnap-2023-01-31-13h03m47s528-e1675199405974.jpg)
![](https://api.venture.land/wp-content/uploads/2023/01/vlcsnap-2023-01-31-13h03m45s288-e1675199422534.jpg)
Credits
Director
- Tiffany Johnson
- Kiana Moore
Ventureland Executive Producer
- Natasha Wellesley
Ventureland Producer
- Marissa Mackel
Director of Photography
- Ruben Contreras
In Partnership With
- Sephora
- Vox Creative
- Digitas